Media Coverage of 2020 Presidential Candidates

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This month in review: the latest roundup from the presidential race.

Again, Biden maintains his top rank in media coverage this week primarily due to his role in the Trump impeachment inquiry. In the wake of the democratic debates, Andrew Yang spiked once again. The debate front-loaded questions on economic policy and breaking up big-tech–those that appeal to Yang’s domain. As viewership was greatest at the beginning of the debate, this gave Yang the advantage of getting significant viewership and air-time early.

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One praised for consistently asking the questions asked of him and ridiculing others who skirt around them, Yang has shone in nearly all the debates - receiving a spike in media coverage after each one. While he has yet to make the top four (alongside Warren, Sanders, and Biden), he is seen as another breakout star of this race beside Buttigieg.

The debate front-loaded questions on economic policy and breaking up big-tech–questions that appealed to Yang’s domain. As viewership is greatest at the beginning of the debate, this gave Yang the advantage of getting significant viewership and air-time early. Rather than his idea of universal basic income, the “freedom dividend,” being unique and maybe even taboo, it became a debate question. The monitors asked for every candidates’ opinion of UBI and if they plan to implement something similar. In this way, Yang has already succeeded in getting his idea from the bizarre into the mainstream. He has gained traction where those had doubted if UBI was even possible.

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